CEO of Cybersmarties Ltd.
As we begin 2017 and a new year of opportunities and challenges await us, I thought it would be a good time to highlight what Cybersmarties have learned in the last year about how children use social media when they are in a completely safe and positive environment. As of this week, we have over 9000 kids of Primary School age using Cybersmarties and is increasing at a rate of 1500 kids per week. We have .001% instances of cyber-bullying on the site. It is something we are proud of, not so much because of the technology we have created but because we know that this new approach is having a huge effect on the ground. We all know the issues concerning cyber-bullying – there is a new survey on it nearly every week. Talking about problems just manifests problems; nothing positive ever comes from reiterating the negative. However focusing on the positive aspects of social media manifests solutions.
Cybersmarties doesn’t concentrate on cyber-bullying – we concentrate on providing a social network that is so safe, so positive, so full of fun, so continuously encouraging of the child to believe in themselves that children on Cybersmarties have no reason or no compulsion to behave badly. And this new way is working, all the statistics are proving it. However if they do send inappropriate messages, then the behavioural technology kicks in which educates rather than punish. It gives the child the opportunity to think things through before acting. How many of us as adults could do with that!! We also subtly tell children that making friends has nothing to do with how someone looks or how popular someone is. Children as a result become less attached to other’s opinions of themselves; they are more interested in being happy within their own skin.
A wise man said “If you want something you have never had then you must do something you have never done”. Cybersmarties takes this approach to social networking for kids. If we want to prevent cyber-bullying, we must focus on positive interaction between kids. If we want to prevent the problems of mental health and depression which are so prevalent today, then we must attempt to educate children now in life skill coping mechanisms which could help them through a hard time.
Being a tech firm, we use technology to do this. This is why we brought out a Wellbeing section which teaches amongst other things – meditation. We know from our data that kids are listening to these videos before going to bed, to calm and slow the mind down and what is more important is that they are doing it themselves for themselves. We have Superheroes deliver positive messages each day to each child because good role models are important. For the team here at Cybersmarties, 2017 is about bringing a whole new range of features for kids which entertain, illuminate and allow creativity to flourish. This is our mission. We are dedicated to the propulsion of positivity in all aspects of life which can help kids grow into happier, more fulfilled and wholesome young adults.